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All Aire Air
Conditioning & Heating

Miami Valley, OH HVAC

All Aire Air Conditioning & Heating desired reaching potential customers and explaining their services without fluff or unnecessary verbiage. The website must reflect services for all seasons. This client threatened to end service because the design wasn't clean and acceptable to "a midwestern way of looking at a situation."

The designers used a closeup view of popular and well-known heating, cooling, and air purification units. As the copywriter, I used text that's attractive to search engines and speaks clearly to residential customers looking for a licensed and experienced technician.

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La Hacienda

Gilroy, CA

With a lot of competition in the area, La Hacienda needed to stand out from the rest. I chose keywords and phrases popular in the Santa Clara County area that allowed them to stand apart from other Mexican restaurants.  

To entice their audience, I emphasized benefits such as children's specials, happy hours, and lunch options along with third-party delivery services.  

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Aspen Electrical Services LLC

Tulsa, OK 

Aspen Electrical Services LLC is a company with a vast amount of experience that services all types of residential and commercial issues. They also wanted to use very little to no stock photos to showcase their skills and authenticity. 


After interviewing the customer, we discussed why people would choose them over their competitors. I encouraged them that they allow me to add their "Best of" award along with the enticing same-day service they offer.

A clean no-nonsense design allows the reader to quickly inquire regarding any service.



©2020 by Dana Prophet.