Marianna's Belltop Bakery
Marianna's Belltop Bakery's owners Paul and Irene Bongiovanni desired a website that portrayed the establishment's welcoming nature.
No matter if you visit for a sweet and coffee or a cake to celebrate a special occasion, the website should depict their delectable treats before visitors read a single word.
To make the website easy to navigate, I focused on their Cakes, Pastries, and Bakery with a strong emphasis on what makes them stand out from the competition: freshly baked items, a family-owned business, Italian goods, and the business longevity.
The designers used a variation of bakery items as supplied by the customer. Images that weren't sharp were cleaned and cropped. As the copywriter, I used text that's attractive to search engines and speaks clearly to the residents and those looking for specialty cakes, cookies, and pastries.
With a lot of competition in the area, La Hacienda needed to stand out from the rest. I chose keywords and phrases popular in the Santa Clara County area that allowed them to stand apart from other Mexican restaurants.
To entice their audience, I emphasized benefits such as children's specials, happy hours, and lunch options along with third-party delivery services.
Family Medicine Clinic
Family Medicine Clinic is a medical facility with an experienced and caring staff that services patients of all ages. They wanted to showcase their diversity but did not have pictures available.
After interviewing the customer, we discussed why people would choose them over area doctors. I encouraged them to emphasize the care they offer to the community.
A clean, no-nonsense design allows the reader to quickly discover what Family Medicine Clinic offers to them as a patient.
All Aire Air
Conditioning & Heating
Miami Valley, OH
All Aire Air Conditioning & Heating desired reaching potential customers and explaining their services without fluff or unnecessary verbiage while reflecting services for all seasons.
This client threatened to end service because the design wasn't clean and acceptable to "a midwestern way of looking at a situation."
The designers used a close-up view of popular and well-known heating, cooling, and air purification units. As the copywriter, I used text that's attractive to search engines and speaks clearly to residential customers looking for a licensed and experienced technician.