I began my editing career at a national wire service and worked my way to the senior editor position. My job entailed protecting and reinforcing my client's brand and reputation by ensuring the consistent dissemination of grammatically and factually correct information in multiple formats that include the following: press releases, press conference announcements, events, dividends, and quarterly financial earnings. Management recognized the consistency and quality of my work by citing me several times for producing error-free content.
I switched gears to change my career by enrolling in the Pastry Arts degree program (graduating Summa Cum Laude). I launched a dessert catering business for which I created my branding and marketing content. What started as a personal student journal, The Pastry Prophet blog evolved into discussions about custom recipes, common decorating errors, and reviews of local patisseries to market my skills and products, attract potential new clients, and build Pastry Prophet brand recognition.
I returned to writing for the digital age by developing multimedia content, website design, social media posts, marketing copy, and photography to help small businesses reach their target market, build brand loyalty, and generate client engagement.
Wall Street Journal - 12/21/2020
Americans Face New Financial Realities Nine Months Into Pandemic
Interviewer: Shelby Holliday / Photographer: Adam Falk
WHYY - 4/20/2020
Noord - Check, Please! Philly
Kae Lani is joined by writer Nina Starner, software engineer Andy Donnell, and website copywriter Dana Prophet. They discuss their adventures in Dutch dining at the friendly BYOB Noord on Passyunk Square.
6ABC (WPVI-TV) - 12/14/2014
FYI Philly - The Pastry Prophet
Reporter Alicia Vitarelli interviews Dana Prophet on her recent Food Rush appearance on The Live Well Network.